Suhani sitting at a café table among flowers and an olive tree

McCombs School of Business | The University of Texas at Austin Behind every brand, app and habit we fall for, there’s a why. I find it in the data. Then I build what we’ll love next.

Work Skills Résumé

Scroll ↓

Building technology people choose, with a love for psychology, brands and learning

Previously at Oracle and Acacia Advisors

I’m a student at UT Austin’s McCombs School of Business, earning a Bachelor of Business Administration in Management Information Systems (MIS) and a Bachelor of Arts in Psychology, with minors in Marketing and Educational Psychology.

Those aren’t four separate interests. Psychology and consumer behavior explain why people choose what they choose. Marketing and product strategy decide what’s worth offering them. Technology is how it gets built. And education asks the same question about learning: why some things stick. That thread runs through everything here, from discovery calls at Oracle to a children’s book about women engineers.

So far, it has taken me to Oracle, where I led discovery calls with $20M–$200M companies and matched their needs to NetSuite, and to Acacia Advisors, where I rewrote the messaging for their AI and cloud services and grew website traffic by 20%.

Off the clock, I’m still studying what people love: rom-coms, new restaurants, the perfect vanilla latte. I balance it with Pilates and yoga and always have a creative project underway. Most of them end up here.

Selected work

More projects

Still Watching Data story My family, drawn and on Netflix. Eleven years of our viewing history, turned into episodes. Python Data engineering JavaScript SVG animation

How Glossier Lost Its Cult Brand strategy The moat was never makeup. It was the comments section. Brand strategy Case analysis Community Motion graphics

Listening Galaxy Data story 182,293 plays over four years. What does my music know about me that Wrapped never asks? Python PostgreSQL JavaScript

Girls Can Be Engineers, Too! Children’s book 1,000 copies in its first month. The book I wanted my little sister to have. Writing Illustration Publishing

Experience

View Download résumé

Oracle

ERP Consultant Intern

May ’26 – Aug ’26
Austin, Texas

$20M–$200Mthe size of the companies I prospected

Learned consultative selling and ERP by working directly with live accounts, seeing how finance, operations, and technology decisions connect inside a business.
Researched and prioritized organizations from $20M–$200M in revenue, then turned that research into outreach and conversations that contributed to the NetSuite pipeline.
Led discovery conversations to understand how prospects actually operated before determining where NetSuite could solve a problem.
Learned that good B2B selling is less about pitching a product and more about asking the right questions, understanding what matters to the person across the table, and translating technology into a reason to act.

Acacia Advisors

Strategy Consulting Intern

May ’25 – Jan ’26
Denver, Colorado (remote)

20%more website traffic from messaging I redesigned

Developed the go-to-market strategy for a $1M Microsoft Azure AI manufacturing product, using pricing and competitor analysis to decide how to position it.
Rewrote the messaging for Acacia’s AI and cloud services around what clients needed to hear, which grew website traffic by 20% and LinkedIn visits by 27%.
Supported client engagements, including Barry Manufacturing, with market research and competitive analysis that helped shape recommendations.
Learned to turn technical products into plain-language value: clients don’t buy “AI,” they buy outcomes they can measure. I brought the same instinct to discovery calls at Oracle.

Education

Why Information Systems and McCombs

The University of Texas at Austin

McCombs School of Business

BBA, Management Information Systems
BA, Psychology
Minors, Marketing and Educational Psychology

3.5: GPA, out of 4.0
May 2027: graduating
#4: Management Information Systems program in the US
#6: undergrad business school in the US

Classes behind what I build

Tech side

Human side

Scholarships & Honors

McCombs School of Business and UT Austin

Gerald and Linda Ridgely Endowed Presidential Scholarship

Leadership · McCombs School of Business · 2026–2027

For business students who exemplify student leadership on campus.
Scott Hemsell Memorial Scholarship

Information Systems · McCombs School of Business · 2026–2027

For students who show both interest and aptitude in Management Information Systems, in the classroom and beyond it.
University Honors

Academics · UT Austin · Spring 2025

Recognized for distinguished academic achievement.

The Why

I didn’t choose technology instead of the arts.
I chose it so my art could do more.

Reading, writing, music and art have been constants for as long as I can remember. Eventually, making something beautiful stopped being enough. The more interesting question was why people chose it, remembered it, returned to it, or couldn’t put it down.

And technology was already hiding inside everything I loved. The tools I draw with. The apps that put stories in my hands. The playlist that finds a song before I know I want it. None of those things are purely technical. Someone had to understand people well enough to imagine them, and technology well enough to make them real.

That’s what Management Information Systems is to me.

I didn’t leave the humanities behind. I gave them a backend.

It’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.

Steve Jobs

I didn’t come to Austin to study business from a textbook.

McCombs is UT Austin’s business school, and the reason I’m here.

I came to build things, break things, ask why people wanted them in the first place, and do it somewhere ambitious enough to keep up.

My Management Information Systems (MIS) major connects directly to professors who teach the #1 graduate Information Systems program in the country, giving me direct access to how technology and business actually intersect.

Combining MIS with Marketing gave me the full picture: MIS taught me to build the technology behind an idea; Marketing taught me to understand the user on the other side—what they notice, trust, and care about. Austin’s proximity to industry and my summer at Oracle ensured none of it stayed theoretical.

Here, I’ve built full-stack applications, designed and deployed databases, worked with real datasets, studied consumer behavior, and learned that the interesting question isn’t whether something can be built.

It’s whether it should be built, who it’s for, and what would make them care.

McCombs gave me the business. Austin gave me the playground.

A great business school isn’t a number on a ranking list. It’s what happens when you’re surrounded by people who keep raising your definition of good. That said… someone went through all the trouble of ranking us. It would honestly be rude not to look.

Texas doesn’t just think big—we build big, too.

Tap a ranking to see what it means for me. Rankings: U.S. News & World Report ↗

Coursework

One discipline was never going to answer all my questions.

Nine subjects. Four schools. One obsession: understanding why people choose, trust, click, remember and come back.
Then figuring out what to build with the answer.

Nine subjects. Six ways they work together.

Management Information Systems

Technology & Systems

Database Management

Web Application Development, Strategic IT Management

→

I can design a database, build a full-stack app, and decide which system a business should run on.

Leadership & Communication

People & Organizations

Leadership Challenges, Organizational Behavior

→

I can read a team, get people moving in the same direction, and say the hard thing clearly.

Marketing

Brand, Product & Consumer Strategy

Consumer Behavior

Science of Influence

Creativity in Marketing

Strategic Product Management

→

I can find who a product is really for, position it, and build the plan that gets them to buy and come back.

Educational Psychology

Learning & Human Development

Cognition & Human Learning

Mindfulness & Compassion

→

I know how people actually learn, and how to design an experience that sticks.

Psychology

Mind, Behavior & Cognition

Cognitive Psychology, Social Cognition

Personality

→

I know why people decide, remember and act the way they do, down to the brain.

Advertising

Storytelling & Influence

Psychology of Advertising

Brand Storytelling, Storytelling in Film & TV

→

I can turn a brand into a story people want to hear, on a podcast, in an ad or on screen.

Analytics & Operations

Business Fundamentals

Statistics for Business, Intro to Decision Science

Strategy Beyond Markets

→

I can read the financials, run the numbers and back a decision with data.

Foundations of Thought

Humanities & Social Sciences

Rhetoric & Writing

Masterworks of Literature, Classical Mythology

Calculus for Business

→

I can make an argument, write it well and check whether a source holds up.

Creation & Analysis

Science, Math & Arts

Speech Communication

Microeconomics

Sustaining a Planet

→

I think like an economist and a scientist, and I make things like an artist.

Business speaks strategy.
Technology speaks systems.

I speak both.

A full-stack rideshare app where riders, drivers and admins each get their own side. 33 automated tests.

Built withC# · ASP.NET Core · React · Node.js · PostgreSQL · Docker

MIS 333K, MIS 372T
Open RideFlow
182,293 raw Spotify records, cleaned to 91,160 real listens and modeled as a star schema.

Built withSQL · PostgreSQL · Python ETL · Snowflake · Data modeling

MIS 325, MIS 333K, MIS 372T
Open Listening Galaxy
A private layer of this site. Protected routes, hashed passwords, and two roles that open different rooms.

Built withAuthentication · Role-based access · Anti-forgery tokens · Rate-limited logins

MIS 372T, MIS 333K, MIS 325
Pick a role
The AI guide on this site. She answers from notes I wrote about myself, and knows what not to say.

Built withGemma on Cloudflare Workers AI · Guardrails · Usage limits · Live Spotify

MIS 304, MIS 325, MIS 333K, MIS 372T, MIS 375
A Python planner that weighs 203 Austin spots, drive times and opening hours, then commits to a plan.

Built withPython · Pandas · Pyodide

MIS 304, MIS 301, MIS 325, Intro to Data Science
Plan a Saturday
Ten features RICE-scored into a roadmap. Saved drink profiles ranked first; paid line-skipping, ninth.

Built withRICE · KANO · Cost justification · IT strategy

MIS 301, MIS 375, Oracle
Read the case

Six stops, one loop

Idea in. Decision out.

And the decision is where the next idea comes from. Every stop is something I built, and every one works. Pick a stop to look closer.

How the curriculum built that range

One major. Four levels of the same problem.

Elective
Coming Spring 2027
Tap any step to explore

Step 01: Start with why

Business strategy

What problem is the business trying to solve, and how can technology create an advantage? Every project starts here.

MIS 301 Introduction to IT Management

How technology changes marketing, finance, operations and HR, taught through Harvard Business School cases.
MIS 375 Strategic IT Management

Platforms, information economics and enterprise architecture, ending in a technology recommendation backed by a cost justification.

Step 02: Learn the building blocks

Technical skills

Code to solve problems and databases to store, query and analyze the data behind any business.

MIS 304 Problem Solving and Programming

Turning business problems written in plain English into working Python.
MIS 325 Database Management

Designing a database from scratch, then moving past SQL into NoSQL, pipelines and cloud warehouses.

Step 03: Build the real thing

Build the system

Combine code and data into working web apps with the business rules built in: who can see what, how data connects and what the app should do.

MIS 333K Web Application Development

A full web app with user accounts, a real database and an AI feature, built as a team.
MIS 372T Full-Stack Web App Development Elective

A full-stack app built and deployed end to end. Mine was RideFlow, built solo.

Step 04: Deliver it for real people

Project management

Next semester, I’ll run a real project for a real client and dig into how information systems research is done.

MIS 374 Business Systems Development Coming Spring 2027

About 11 weeks of agile sprints building a system for an Austin business or nonprofit.
MIS 381N Research Methods in Information Systems Elective Coming Spring 2027

Research methods, with my own work focused on project management.

From one line of code to the business case behind it.

I can talk to the engineer and the executive in the same meeting.

Zoom level 1 of 7

A line of code

I can read a developer’s code, follow the logic and write my own.

Trained in

MIS 304 Problem Solving and Programming Can I translate ambiguity into executable logic?

I minored in marketing.

People don’t love brands. They love who they get to be when they choose them.

Glossier strategy, 2026

How Glossier lost its cult.

First it lost the group chat. Glossier was built by its comments section, then handed its fans to Sephora and TikTok. Here’s how to win them back.

How Glossier Lost Its Cult

Glossier was built by its comments section, then handed its fans to Sephora and TikTok. My plan to win them back.

Started from the HBS case I studied in MIS 375 and followed the story from 2018 to 2026
Found the turn the case predicts: the tech team that built Glossier’s platform was cut, then discovery moved to Sephora
Three moves: a members’ club, creators paid per sale, and fragrance as a world
Tied them into one campaign, Back in the chat: a text to every past fan, a creator-run vote, and a perfume your friends name
Invented community-sourced revenue, the share of sales that start in Glossier’s own channels

rhodehailey

rhode strategy, 2026

Rhode has a
Hailey problem.

A $390M beauty brand runs on one face. Here’s how to make it outlive the fame.

Rhode Has a Hailey Problem

Rhode is booming, and every sale runs through one famous face. My plan to make the brand outlive the fame.

Followed the money from e.l.f.’s $1B deal to Rhode’s first year in Sephora, and fact-checked every number
Connected it to my Glossier case: the same move into Sephora, one step earlier
Three moves: make the product the celebrity, build a bench of faces, and keep the drop alive
Invented Hailey-free demand, the share of sales that doesn’t start with her

American Eagle strategy, 2026

40 billion impressions. 1% growth.

Did the Sydney Sweeney controversy sell the jeans? For one season. Here’s how to make it sell the brand.

impressions0

Source: AE campaign disclosures via Variety and Glossy (2025); AEO Q3 FY2025 results. Comments: real public Instagram comments, July to Nov 2025, names removed. Headlines and reported reactions: The New Feminist, Leading Entrepreneurs, NBC News, Newsweek, Rolling Stone, Fox News, AOL, mxdwn, Freedom Front, Bored Panda. DMs are illustrative.

40 Billion Impressions, 1% Growth

American Eagle’s Sydney Sweeney campaign won the internet. Did it sell the brand? My plan to turn one loud season into repeat customers.

Tracked four quarters of results by brand: American Eagle stayed near flat while Aerie grew double digits
Separated the noise from the register with Morning Consult’s favorability data
Three moves: win the second pair, borrow Aerie’s playbook, and keep the celebrity while dropping the double meaning
One metric: the repeat rate of the 700,000 customers the campaign brought in

Netflix strategy, 2026

Netflix’s
$20B leak.

Netflix makes the hits. YouTube, TikTok and Reddit keep the fans. Here’s how to take them back.

Suhani Tiwari

Netflix’s $20B Leak

Netflix makes the biggest hits in the world, then lets the fandom and the money move to YouTube, TikTok and Reddit. My strategy to keep both.

Started from my RTF 303 analysis of Netflix’s $18B content spend and turned the media theory into a recommendation
Fact-checked every number against Netflix’s filings, Nielsen and its 2026 Upfront
Three moves: weekly live and unscripted nights, a world around every hit, and five revenue streams per hit
Invented IP lifetime value, a scorecard for what each hit is really worth

Prime Video community strategy, 2026

Prime Book Club is all hype, no club.

Prime Video turned BookTok’s favorite books into its biggest hits. Its book club reaches under 1% of the people watching them. Here’s how to make it a real club.

Suhani Tiwari

The problem

Tens of millions watch. About 205K joined the club.

about 205K viewersthe club’s whole Instagram

Off Campus, first 12 days

0.6%

One show’s first 12 days could fill the club 176 times over. And Off Campus isn’t even Prime’s biggest hit.

15 months after its first event

Sources: Deadline (36M viewers, May 2026); @primebookclub public follower count (Oct 2026); B&T (first Prime Book Club LIVE, Sydney, Jul 2025). 205K ÷ 36M ≈ 0.6%.

All Hype, No Club

Prime Video’s book adaptations draw tens of millions of viewers. Its Prime Book Club reaches under 1% of them. My strategy to turn the hype into a club.

Audited the club’s Instagram and YouTube, then built the case on industry data: Circana, Nielsen, Deadline, The Hollywood Reporter
Found the gap: Prime’s hits draw tens of millions, and the club reaches about 205K of them
Three moves: one book a month wired into Kindle and Audible, fan-written formats, and leading with the original-language hits
A north star only Amazon can measure: readers who watch

FuelFlow · product pitch

The help exists. Nobody walks to it. So we put it where they already are.

90% of UT students surveyed never used the free campus pantry.51% of college students drink energy drinks every month instead.60 sec checkout, 10g+ protein, nothing over $12.50.

Sources: UT Student Government survey, 2022 (The Daily Texan); Malinauskas et al., Nutrition Journal, 2007. Map not to scale.

FuelFlow: Smart Nutrition for Campus

A pitch to put affordable, high-protein meal stations inside UT’s academic buildings, opening on a 15-second film of a student’s day. Built solo for MKT 372T.

Grounded the problem in UT’s own data: 32% of students surveyed were food insecure, and 90% had never used the campus pantry
Built the buyer persona around UT’s Associate Director of Student Success and Wellness, not the student
Designed stations for 6 to 8 academic hubs: 10g+ protein, nothing over $12.50, 60-second checkout
Projected $8K to $12K net revenue per station a year, with 30% reinvested into UT Dining

Starbucks app strategy

Starbucks’ app holds $12 billion a year. It’s a glorified gift card.

2 in 3 orders still aren’t placed ahead in the app.

$0.000 orders · every one by hand

Source: Starbucks Card, Loyalty & Mobile dashboard, Q3 FY26 (U.S.)

Starbucks: App & loyalty strategy

Starbucks takes nearly half of U.S. coffee-shop spending, but only 1 in 3 orders is placed ahead in the app.

Exhibit 1: Every 100 U.S. orders, by how they’re placed

33 ordered ahead in the app67 everywhere else: register, drive-thru, delivery

The app today

48%of U.S. coffee-shop spending goes to Starbucks
59%of U.S. store spend comes from Rewards members
$3.1Bloaded onto Starbucks cards in a single quarter

Key takeawayThe growth isn’t new customers. It’s moving visits Starbucks already has into the app.

Source: Technomic (2025); Starbucks Card, Loyalty & Mobile dashboard, Q3 FY26suhani ✦3

Starbucks: App & loyalty strategy

One extra ritual order a week from 1 in 10 members is worth $1.3B a year.

35.8Mactive Rewards members
×10%who set up a ritual
×1extra order a week
×52weeks
×~$7average ticket*
=$1.30Badded revenue a year

Exhibit 3: Added revenue a year, $B, by adoption and extra ritual orders a week

Members who adopt	0.5 a week	1 a week	2 a week
5% adopt	$0.33	$0.65	$1.30
10% adopt	$0.65	$1.30	$2.61
20% adopt	$1.30	$2.61	$5.21

Base caseThe cautious corner still adds $0.33B

Key takeawayThe base case equals 3.5% of FY25 revenue ($37.2B), all from customers Starbucks already has.

Source: Starbucks FY25 results; author model. *Ticket is an assumptionsuhani ✦5

Starbucks: App & loyalty strategy

Habit features score highest, so ship the quick wins first, fund the bets and cut paid line-skipping.

Exhibit 4: RICE score by feature (Reach × Impact × Confidence ÷ Effort), colored by impact/effort quadrant

Quick win: high impact, low effortStrategic bet: high impact, high effortFill-inDeprioritize

Drink customization profiles 33,750
Smart menu filtering & personalization 29,250
Scheduling recurring orders 20,250
AI personalized suggestions 16,875
Wait-time based store routing 15,714
Drink comparison tool 14,875
Scheduling ahead (one-time) 13,281
Multi-user profiles 10,286
Line Priority Boost (paid) 4,000
Study-optimized store finder 3,656

Key takeawayTwo of the top three are quick wins, and all three make the next order faster than the last. Every one is judged by WARO.

Source: RICE scoring and impact/effort matrix, author analysissuhani ✦7

Starbucks AI Loyalty & Mobile Ecosystem

Where the Starbucks app’s growth is hiding, what to build, and how to measure it. Built solo for MKT 372T Product Management.

Mapped the business with a Business Model Canvas, Value Proposition Canvas, Product Vision Board and Opportunity Solution Tree
Prioritized ten new features with KANO analysis and RICE scoring, then sequenced them into a phased roadmap
Wrote an Amazon-style working-backwards memo and prototyped the redesigned app screens
Invented a north star metric, Weekly Active Ritual Orders per User (WARO), with the KPI tree behind it

Owala marketing strategy · MKT 337

Nobody needs a second Owala.

So make them earn one. City-exclusive, engraved with your finish time, only sold to runners.

2Boston3:21:08

1Boston3:21:08

3Boston3:21:08

Owala: The Marathon Series

Three pilot races reach ~142,000 finishers; a 5% take rate is worth about $354K.

Exhibit 3: Pilot races, 2025 finishers

Boston April	~28,400
Chicago October	54,000+
New York November	59,226
Pilot reach	~141,600

At $49.99 a bottle. Race merch usually sells for $20 to $30, so this is a premium keepsake and I plan on a cautious take rate.

Share of finishers who pre-order: 5%

7,080bottles sold
$354Kpilot revenue
1,416second-city buyers a year later, if 20% come back

Key takeawayEven at 3%, the pilot sells 4,200+ bottles. The real test is whether those buyers come back for a second city.

Source: NYRR (2025); Bank of America (2025); Boston count approximate; athleteReg (2026); take rates are my assumptionssuhani ✦9

Owala: The Marathon Series

A marketing plan to turn a bottle people buy once into one they collect. Built solo over a semester for MKT 337.

Diagnosed why Owala’s 400%+ online surge doesn’t bring buyers back: a one-and-done product, trend dependence, no ecosystem and no identity
Sized the opportunity with verified data: a cooling category, rivals slowing, and runners who already collect races (20,000+ Six Star finishers)
Priced the bottle at $49.99 on Owala’s existing +$10 custom fee, benchmarked against YETI’s $15 licensed-logo fee
Built a pilot business case for Boston, Chicago and New York (~141,600 finishers) with a live take-rate model and KPI targets

All projects

Listening Galaxy Data story Four years of my Spotify listening as a galaxy: every song a star, and the more I played it, the brighter it burns. Python PostgreSQL JavaScript

Suhaiku Generative art A small museum of haiku. Every painting is composed from the poem hung inside it, and Claude writes new ones while you watch. JavaScript Canvas Claude API

Still Watching Data story Eleven years of my family's Netflix as a Netflix show: four profiles, no names, and episodes the pipeline wrote from the data. Python Data engineering JavaScript SVG animation

Lullabyte Generative music Every name is a lullaby: 1.2 million names from official records and 160+ cultures, each turned into a tune by how it’s said. JavaScript Web Audio Python Phonetics

Search History Data story A year of my Google searches, run through a pipeline I built. Ask it anything about me: 205 questions, every answer from the data. Python SQLite Data engineering JavaScript

The Suhani House 3D website A house built from my personality: my people at the front, my ambition upstairs, my brain in the attic. Open it up, or walk through it. Three.js JavaScript 3D modeling

What’s in My Bag? Website Tap the backpack and everything falls out. Tap anything that falls out and it opens. JavaScript CSS HTML

Saturday in Austin Python app Tell it your hours, mood and budget, and it plans the best Saturday around Austin. Python Pyodide

How Glossier Lost Its Cult Brand strategy The moat was never makeup. It was the comments section. Brand strategy Case analysis Community Motion graphics

Netflix’s $20B Leak Media strategy YouTube is eating Netflix’s evenings. My plan to make Netflix TV again. Media strategy Competitive analysis Motion graphics

Double Tap Data engineering Six years of my Instagram, parsed: what I like, what I reject, how fast I decide and when I scroll. Python NLP Data engineering

40 Billion Impressions, 1% Growth Campaign strategy American Eagle’s Sydney Sweeney campaign won the internet. Did it sell the brand? Campaign strategy Brand strategy Market research

Rhode Has a Hailey Problem Celebrity brand e.l.f. paid $1B for a face. My plan to make the product the celebrity. Brand strategy Celebrity brand Motion graphics

Watch Next Data story Nine months of my YouTube, parsed: what I skim, what I sit through, and what it knows about me. Python Data engineering scikit-learn JavaScript

Beyond the Classroom

I wanted girls to see themselves as builders, coders, and inventors.

Girls Who Code

Founder & President, Dallas, Texas · Aug ’22 – May ’24

In 9th grade I was one of three girls in AP Computer Science Principles, and instead of banding together, we competed for the A. I spent 10th grade teaching myself more computer science and writing a curriculum from my school district’s, College Board and Girls Who Code material. Then in 11th and 12th grade I ran Girls Who Code chapters at two middle schools, to reach girls earlier and give them a community.

Girls Can Be Engineers Too

Author & Illustrator, published Oct ’23

Every bedtime story I read my little sister was about princesses, fairies and dolls. Never real women. So at 17, I wrote and illustrated the book I wished she had: seven women engineers from different backgrounds, from aerospace to biomedical to computer engineering, and the first one is named after her.

What readers say

“An inspiring book and a must read for all aspiring engineers.”
Vivek, verified purchase

1 of 3

View the book ↗

Camp Invention

Build it. Test it. Try again.

National Inventors Hall of Fame

Guided elementary students through the engineering design process, from brainstorming and sketching to prototyping, testing, and redesigning. We built boats to explore buoyancy, experimented with paper airplanes and gliders to understand flight, designed solutions for cleaning contaminated water, and constructed mini skate parks to test motion and momentum. Each challenge turned a STEM concept into something students could build, test, and improve.

Passions

These are the things I make when there is no assignment attached.

01Digital Art 9 pieces
02Writing 4 pieces
03Baking 3 cakes, 6 recipes
04Itineraries 3 cities

What if I painted where I’m from?

Digital Art

I grew up between cultures. Eventually, I started drawing the space between them. My AP 2-D Art portfolio became an attempt to make cultural identity visible: the traditions I inherited, the places I’ve lived, and the strange experience of belonging to more than one world at once. Not to brag, but it earned a 5, a VASE award and a Scholastic Art Award. …totally bragging.

What if I wrote it down?

Writing

Some thoughts refuse to stay thoughts. Mine have become poems, essays, stories, and eventually a children’s book. Writing is where the things I can’t fit into a dataset, design, or conversation usually end up.

What if I followed the recipe, then didn’t?

Baking

Recipes are suggestions. Ratios are not. Baking is basically coding with better snacks. Break the flour-to-butter ratio and nothing works. Get the architecture right, though, and suddenly you can mess with the flavor, color, decoration, and everything that makes it yours.

Cake Gallery

Treats

What if I planned the perfect trip?

Itineraries

I don’t visit cities. I study them. The neighborhoods, the art, the food, the coffee, and the places I’d hate to miss. Each edit below is the city I’d hand a friend.

My Chicago Edit

the 6 spots I’d send you to
My New York Edit

the 10 spots I’d send you to
My Miami Edit

the 6 spots I’d send you to
Where next?

this page is still blank

TL;DR

I build things people choose.

9 subjects studied across four schools Most people pick one major. I picked two.
240+ girls I taught to code in two years In my AP CS class, there were three of us.
350 hours volunteered in a single year Gold only required 250. I kept going.
1,000 book copies sold in the first month I wrote it for one reader: my sister.
$4,194 given to DFW libraries for early STEM All of my book’s first-month profit.

Fine. I’ll compress 20 GB of personality into an 84 KB PDF.

Download résumé

Suhani Tiwari

Building technology people choose, with a love for psychology, brands and learningBuilding technology people choose, with a love for psychology

Selected work

Experience

ERP Consultant Intern

Strategy Consulting Intern

Education

The Why

Coursework

Management Information Systems

Leadership & Communication

Marketing

Educational Psychology

Psychology

Advertising

Analytics & Operations

Foundations of Thought

Creation & Analysis

One major. Four levels of the same problem.

Business strategy

Technical skills

Build the system

Project management

Hand me a problem.

From one line of code to the business case behind it.

A line of code

A SQL query

An app feature

The user

The workflow

The organization

The strategy

How Glossier lost its cult.

The moat was never makeup. It was the comments section.

From cult brand to cautionary tale.

Glossier fired its moat, then rented its fans back.

Glossier is quietly becoming a perfume company.

The group chat went quiet. The comeback is a reply.

Reopen the comments section.

Turn every fan into a storefront.

Make You a world, not a perfume.

Glossier doesn’t need to be cool again. It needs its friends back.

How Glossier Lost Its Cult

Rhode has aHailey problem.

Rhode isn’t struggling. That’s why now is the time.

e.l.f. paid $1B for a face.

Every line runs through one person.

Rhode is one step away from Glossier’s mistake.

Make the product the celebrity.

Build a bench of faces.

Keep the drop alive inside Sephora.

Less Hailey in the ads. More Rhode in the world.

Rhode doesn’t need less Hailey. It needs more Rhode.

Glazed buns. Four cities, one back pocket.

Rhode Has a Hailey Problem

40 billion impressions. 1% growth.

One pun, one week, one very loud summer.

The backlash was loud online. It never reached the register.

The company grew. The brand in the ad didn’t.

Buzz buys a first pair. Belonging buys the second.

Sells a moment

Sells belonging

Turn 700,000 first pairs into second ones.

Borrow Aerie’s playbook. Put customers in the jeans ads.

Keep the celebrity. Drop the double meaning.

Less news cycle. More closet.

AE doesn’t need more impressions. It needs second pairs.

40 Billion Impressions, 1% Growth

Netflix’s$20B leak.

YouTube is eating Netflix’s evenings.

Netflix throws the party. Everyone else keeps the guests.

Every hit leaves money on the table. Growth is already slowing.

Make Netflix TV again.

Steal the conversation back from TikTok.

Stop selling shows. Sell the world.

Kill the game studios. Keep game night.

Fire the hours metric. Measure what a hit is worth.

Netflix doesn’t need more hits. It needs to stop wasting them.

Netflix’s $20B Leak

Prime Book Club is all hype, no club.

Building technology people choose, with a love for psychology, brands and learning

Rhode has a
Hailey problem.

Netflix’s
$20B leak.